The Sirti Team
Successful technology veterans helping technology entrepreneurs realize their dream and build a business is at the heart of what we do at Sirti. One of our great strengths is the variety of experience our team of technology veterans and business professionals bring to client assignments, not only in a broad sense, but also as passionate, creative individuals.
John Overby
Director of Client Services
As leader of Sirti’s Client Services team, John is in an ideal position to pass on what has worked so well for him in 30 years of business success to an incoming generation of technology entrepreneurs. John has founded three technology companies — World Wide Packets, Advanced Hardware Solutions, and Advanced Input Systems—two of which made the Inc. 500 list and were subsequently acquired. He has also served as regional director of the North Idaho Small Business Development Center. His experience as a serial entrepreneur, along with his leadership, contacts, coaching skills, and hands-on experience allow him to effectively mentor clients through the innovation continuum.
John and his staff work with Sirti clients on a completely individual basis, and help them meet their unique challenges on their road to business achievement.
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Mike Urso
Senior Principal Consultant
As Senior Principal Consultant, Mike is a senior advocate for Sirti clients. He helps them plot a course through the innovation continuum utilizing his expertise in the process of moving from concept to commercialization through specific stage-gating steps. He works actively with other Sirti staff members whose expertise in different areas further the client’s path along the innovation continuum.
During his 20-plus years of senior-level marketing and new business development work at two Fortune 500 companies, Urso compiled a track record of analyzing situations, then developing and implementing strategic action plans to achieve success in the marketplace — a technique that he now teaches to Sirti clients. Prior to joining Sirti, Urso was the vice president of marketing for Potlatch Corporation and the global new business development manager and the global composite materials project manager for The Dow Chemical Company.
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Executive
Kim Zentz
Executive Director
Linda Hemingway
Director of Market Development and Communications
Linda's background in strategic marketing, marketing communications and sales is exceptionally valuable to Sirti clients. She and her marketing group help help identify and clearly communicate their product or service value and establish an effective, memorable marketplace identity.
A veteran of several Spokane technology companies, Linda held positions as LineSoft Corporation’s vice president of marketing and business development and before that director of sales and marketing leading up to LineSoft’s acquisition by Itron Inc. in 2002. Following success at LineSoft, she joined the start-up company, Toolbuilders, where she served as vice president of marketing and sales. Prior to Sirti, Hemingway ran Hemingway Marketing, a provider of marketing and business consulting services. Hemingway has also held marketing and sales positions with Output Technology Corporation and Olivetti North America.
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